Cadbury Fuse becomes official snacking partner of Tata Mumbai Marathon 2023

Tata Mumbai Marathon 2023 will take place on January 15, 2023.

The largest marathon in Asia, Tata Mumbai Marathon has announced a partnership with Mondelez India’s Cadbury Fuse for the 2023 edition of the race.

In this development, Cadbury Fuse has been named the official snacking partner of the Tata Mumbai Marathon 2023. The World Athletics Gold Label Race will take place on January 15, 2023, and will kick off from Chhatrapati Shivaji Maharaj Terminus (CSMT).

The race will return following a two-year hiatus due to the COVID-19 pandemic.

Cadbury Fuse is heavily loaded with rich smooth caramel, Cadbury and peanuts, which is quite efficient for beating hunger after the race.

Commenting on the partnership, Nitin Saini, VP Marketing, Mondelez India, said, “We are thrilled to be part of the Tata Mumbai Marathon and rest of the upcoming series of running events. Marathons are no easy tasks and with Cadbury Fuse as an official snacking partner, we want to make sure that this prestigious run is uninterrupted by any kind of hunger pangs. A Fuse bar will be the perfect snack for runners to rejuvenate and beat the hunger. We hope this will be yet another successful season of energizing people across the city and the country.”  

Vivek Singh, Jt MD, Procam International, said, “We have always believed in bringing collaborations that are more than just a partnership on paper. The Tata Mumbai Marathon has established itself as the ideal experiential platform, and it is encouraging to have Mondelez, a global brand, join us. We hope that this association is the beginning of a long-standing relationship.”

Related Articles

Latest Articles