BYJU’S, the ed-tech company, has announced the legendary football player, Lionel Messi, as the first global ambassador of its social impact arm, Education For All.
In this association with BYJU’S, Messi, one of the greatest football players of all time, will be promoting the cause of equitable education.
Speaking on this development, Divya Gokulnath, Co-founder of BYJU’S, said, “We are honoured and excited to collaborate with Lionel Messi as our global ambassador. He is a once-in-a-generation talent whose pursuit of excellence, all-in mentality, humility, and reliability resonate deeply with BYJU’S brand values. He rose from the grassroots to become one of the most successful sportspersons ever. That is the kind of opportunity that BYJU’S Education For All wants to create for the nearly 5.5 million children it currently empowers. No one represents the power of enhancing human potential more than Lionel Messi. It is not really surprising that the greatest player of all time is also the greatest learner of all time. I am sure this partnership will inspire millions of people around the world to dream bigger and learn better. As football fans know, with Messi on your side anything is possible.”
Opening up on this development, Messi said, “I chose to partner with BYJU’S because their mission to make everyone fall in love with learning perfectly aligns with my values. High-quality education changes lives, and BYJU’S has transformed the career paths of millions of students worldwide. I hope to inspire young learners to reach and remain at the top.”
BYJU’S has been aggressive throughout the year in signing fruitful sponsorship deals. Earlier this year, BYJU’S also became a global sponsor of the FIFA World Cup Qatar 2022 and also renewed its association with the Board of Control for Cricket in India (BCCI) and Kerala Blasters.
In one of the recent developments, the Indian company also named ITW Sports as a global activation partner for ICC Cricket and FIFA Football World Cup 2022.
The captain of the Argentina football team will be next seen in action on Sunday, November 6 for Paris Saint-Germain (PSG) against Lorient in Ligue 1.