BWT Alpine Formula One Team has announced a new partnership with viagogo, the world’s leading ticket marketplace.
With viagogo’s platform available in 195 nations and 33 languages, more fans will be able to experience the thrill of Formula 1, allowing BWT Alpine to reach new audiences and expand its worldwide fanbase.
The collaboration goes beyond ticketing; the BWT Alpine Formula One Team will use viagogo’s innovative technological platform and data insights to connect with new audiences and unlock marketing opportunities.
Through this deal, viagogo’s branding will be visible in the BWT Alpine Formula One Team’s garage, hospitality areas, and digital platforms throughout the 2025 season and beyond.
The arrangement demonstrates viagogo’s worldwide ticketing leadership by allowing BWT Alpine Formula One Team to distribute ticket inventory directly through the platform. This makes it easy for fans to get tickets and ensures a safe, enjoyable ticket-buying experience. This distribution mechanism known as ‘direct issuance’ provides fans with a larger selection of tickets and more options for live events.
Oliver Oakes, Team Principal, BWT Alpine Formula 1 Team, said, “The partnership with viagogo is an exciting step to bring BWT Alpine Formula One Team closer to fans worldwide. By making tickets more accessible through a safe and trusted platform, we’re ensuring more supporters can experience the thrill of race day firsthand. We’re committed to enhancing the fan experience and strengthening global presence – this collaboration is a testament to that.”
Matt Drew, International Business Development Lead, viagogo, commented, “We’re excited to partner with BWT Alpine Formula One Team to make attending Formula One races easier than ever for fans around the world. In 2024, fans from 160 countries bought tickets on viagogo to see F1 live, and through this partnership, we will connect even more fans to their favourite races. Our goal is to bring supporters closer to world-class events with a seamless experience, while helping our partner expand their global reach and grow revenues.
“This partnership also highlights viagogo’s leadership in evolving the ticketing industry, enabling BWT Alpine Formula One Team to directly distribute tickets in our platform – setting a new standard for fan accessibility and engagement in F1.”
