Hytro, a leading manufacturer of Blood Flow Restriction (BFR) wearables, has announced an expanded partnership with the French motor racing team, BWT Alpine F1 Team.
This agreement strengthens their existing collaboration and elevates Hytro to the status of a “performance innovation partner” for the Alpine F1 team.
Previously involved with Alpine’s F1 Academy program since 2022, the agreement equips, Esteban Ocon, Pierre Gasly, Sophia Floersch and Abbi Pulling, as well as the Alpine F1 crew members and Hytro’s BFR wearables.
The expanded cooperation goes beyond just delivering wearables. Hytro and Alpine F1 will collaborate on further research into the impact of BFR wearables on athletic conditioning and recovery. A specific focus will be placed on analysing the effectiveness of BFR technology in women’s sports, aiming to influence training methods across disciplines potentially.
Sophia Floersch, Alpine Academy Racing Driver, commented, “I place huge importance on my physical preparation and recovery around my races. Having worked with Hytro on a regular basis at training camp and during race recovery, I have already felt the benefits to physical performance. I look forward to working more with the team.”
Abbi Pulling, Alpine Academy Racing Driver, added, “Through our rigorous training to be in the best physical shape for a race, we have seen the effects that Hytro wearables can have. Being able to enhance this partnership will mean myself and the other drivers will continue getting access to the industry best BFR – if we can get everything from our training, we’ll get everything from the track.”
Dr Warren Bradley, Founder and Head of Elite Performance at Hytro, commented, “Our continued collaboration with Alpine Academy has paved the way for an exhilarating expansion in partnership with BWT Alpine F1 Team. Science is in the DNA of Hytro, so we’re thrilled to have this opportunity to do cutting-edge research with Alpine, creating a far-reaching impact with exciting studies that will notably include the ground-breaking Rac(H)er program.”
Raj Thiruchelvarajah, CEO and Co-Founder of Hytro, expressed his enthusiasm, “Formula One is known for pushing the boundaries of technology and innovation, both on and off the track. The BWT Alpine F1 Team and Hytro partnership represents a focus on pushing the boundaries of human performance. Being a fan of F1 since I was a kid I’m excited to see how our products will translate to performance on the track.”
Stuart Thompson, Chief Product Officer at Hytro, added, “We are extremely excited to be able to partner with the Alpine team and our collaboration is a perfect synergy between two brands that use cutting edge technology and scientific data to optimise performance. Our mission is to disrupt and lead the BFR market on a global scale by delivering a suite of gold standard game changing products that enhance human performance.”
Richard Frost, Chief Marketing Officer at Hytro, added, “We couldn’t be more excited about our new partnership with the Alpine. This collaboration brings together our passion for human performance innovation and Alpine’s commitment to engineering excellence. Our BFR wearables, which have already been a part of Alpine’s Academy and pit crews training plans, will now help F1 drivers to train smarter and recover faster. We’re also looking forward to some ground-breaking research over the next few years, especially on how BFR can benefit women in elite sports, working with incredible athletes like Sophia Floersch and Abbi Pulling. This partnership isn’t just great for us and Alpine, it’s a game changer for the whole sports industry, pushing athletic boundaries.”
Hytro is a company developing wearable devices that use Blood Flow Restriction (BFR) technology. The brand aims to improve athletic performance and health through this method. BFR involves restricting blood flow to arms or legs during exercise, and Hytro’s wearables are designed to make this process safe, easy, and effective.