Stats Perform has been assigned as the exclusive provider of live streams and real-time stats to licensed betting operators for the elite men’s, women’s and mixed tournaments of the Badminton World Federation (BWF).
The newly-expanded program will include 100% coverage of all players on all courts from the BWF World Championships, World Men’s and Women’s Team Championships, the BWF Sudirman Cup, all four levels of the BWF World Tour, the BWF Tour Super 100, the BWF Thomas and Uber Cup finals.
The five-year deal begins in January 2022, while the company is already in the works to increase the volume of live video streams from BWF tournaments by over 70% to nearly 7,500 games per year, up from 4,300 previously.
Alex Rice, Chief Rights Officer, Stats Perform, noted: “Elite badminton has a huge global following with lots of scope for growth and we’re delighted that the BWF has chosen Stats Perform’s vision to help them realise its potential.”
“Increasing live coverage and news coverage will boost the exposure and appeal of BWF events to fans, helping bring them closer to the action.”
“It’s a privilege to be partnering with the BWF and we’re already seeing a great response from our customers.”
After an up-gradation from its previous arrangement for licensed sportsbooks, all streams can be viewed worldwide, including in the country of the respective tournament host.
Stats Perform’s sports news content service, PressBox will distribute BWF’s news video clips, live scores, and stats to the media worldwide.