Burnley FC have announced a new association with a financial technology ecosystem built as a unified OS for traders, Finotive One.
As part of the deal, the brand has become the club’s official front-of-shirt and training wear partner in a historic collaboration that will see the global trading ecosystem prominently featured across both matchday and training surroundings. The collaboration is a watershed moment for both institutions, bringing together a club with a rich legacy and deeply ingrained community identity with a quickly developing international brand based on innovation, access, and ambition.
Finotive One will feature on the front of Burnley FC’s men’s, women’s, and academy shirts beginning with the 2026-27 season, as well as all player training clothing.
Finotive, established in 2021, has swiftly grown into a global trading ecosystem, serving tens of thousands of traders globally via integrated platforms that include finance, trading infrastructure, payments, and market access.
This comes together under the Finotive One brand, which now combines Finotive Funding, Finotive Markets, Finotive Pay, and the newly created Finotive Futures, which will have a distinct focus on the United States.
A main emphasis of the relationship will be Finotive. One collaborates closely with the Club to create a fan-first engagement plan throughout the season, which includes ticket and jersey giveaways, matchday activations, digital competitions, behind-the-scenes information, and unique supporter experiences aimed at bringing fans closer to the club.
Oliver Newland, CEO of Finotive One, said, “Becoming Burnley Football Club’s Official Front-of-Shirt and Training Wear Partner is a huge moment for Finotive One. This is the biggest stage we have ever stepped onto as a brand, and we fully understand what it means to be on the front of the shirt of a Club with Burnley’s history, identity, and support. Finotive started with a clear mission: to give talented traders access to opportunity. We wanted to build something that gave traders sim capital, transparency, stronger technology, and the tools to keep improving. That mission has taken us from a single funding platform to a global ecosystem with funding, markets, payments, and futures all connected under Finotive One.
“This partnership gives us the chance to introduce that journey to a much wider audience, but just as importantly, it gives us the chance to connect with Burnley supporters in a real way. We do not want to be a sponsor that only appears on the shirt. We want to be active, present, and involved with the fans. Burnley is a Club that represents hard work, belief, and ambition. Those values mean a lot to us as a company. We are proud to be joining them on this journey and excited to build something meaningful with the supporters.”
Gavin Young, Chief Commercial Officer at Burnley FC, added, “We are delighted to welcome Finotive One to Burnley Football Club as our new Front-of-Shirt and Training Wear Partner. This is a significant collaboration for the Club, and one that reflects our continued commitment to working with ambitious, forward-thinking brands operating at a global level, indeed we’re pleased to kick off the partnership in such a way that demonstrates that. To support the launch of Finotive Futures in the US, players will wear Finotive Futures branded shirts during the pre-season friendlies against FC Cincinnati, Columbus Crew and Real Salt Lake.
“From our early discussions, it was clear that there is a strong alignment between our organisations – a shared belief in opportunity, focus on long-term growth, and commitment to building meaningful connections with our respective communities. We are particularly excited by Finotive One’s ambition to engage directly with our supporters and enhance the fan experience through a series of activations and initiatives throughout the season. We look forward to working closely together to build a strong and successful partnership.”
