The DFL Deutsche Fußball Liga subsidiary, Bundesliga International is deepening its long-standing partnership with Sportradar Group to improve the viewing experience, drive innovation with new unique data, and provide next-generation digital experiences for the betting and gaming markets.
Bundesliga International and Sportradar have been partners since 2005. A suite of captivating products has been introduced ahead of the 2025–26 Bundesliga season, utilising the 3.6 million data points from every Bundesliga game and Sportradar’s in-house technology. These products are accessible to Sportradar’s global clientele.
The new offerings consist of Live Player Markets, which provide approximately 240 additional betting opportunities per match using Bundesliga tracking data and Sportradar’s AI; 4Sight Streaming, which enhances live viewing with AI-driven overlays and insights; and an Enhanced Live Match Tracker, that employs tracking data and computer vision to increase fan engagement and in-play betting.
Patrick Mostboeck, SVP Fan Engagement at Sportradar, said, “We are thrilled to further deepen our collaboration with Bundesliga, one of the most popular soccer leagues in the world. Over the course of our nearly twenty-year relationship, we’ve worked together to develop some of the most innovative and engaging soccer solutions for fans across the globe. And we continue to work together to power new ways to engage audiences and deliver unmatched value to the global soccer ecosystem.”
Sportradar, as industry leaders, provides coverage of over 150,000 matches each year throughout 900+ soccer leagues, making it the industry’s most comprehensive soccer portfolio.
Peer Naubert, Chief Executive Officer of Bundesliga International, commented, “The Bundesliga is always looking to innovate and, working with Sportradar, we lead the way when it comes to enhancing our media product for the betting and gaming industry. This long-term relationship lays the foundation for creating new ideas and staying ahead of the curve, and we’re excited to see the fruits of that labour come to life with this latest launch.”
