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Bundesliga extends media rights deal with Sky Mexico

The new accord signed with the DFL's Bundesliga International sales division will be effective from the 2022/23 season.

The German Football League (DFL), Bundesliga has extended its broadcast partnership with the pay-TV supplier Sky Mexico for another four years.

The new accord signed with the DFL’s Bundesliga International sales division will be effective from the 2022/23 season. Every Bundesliga and Bundesliga 2 match along with the German Super Cup and relegation playoffs will be broadcast on Sky Mexico’s platforms under the terms of the agreement.

Moreover, the exclusive agreement includes seven Spanish-speaking territories in Central America, including Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, and Panama. The media firm’s rights in the Dominican Republic are non-exclusive.

Bundesliga is the quickest developing European soccer league in Mexico in terms of knowledge and curiosity.

Sky Mexico and the DFL plan to capitalise on Bundesliga’s increasing popularity in the region, as well as assist grassroots efforts by renovating soccer fields, allowing more players access to facilities.

On May 6, the DFL signed a Memorandum of Understanding (MoU) with Mexican soccer’s top-tier Liga MX, with the goal of increasing collaboration and knowledge exchange.

Robert Klein, Chief Executive of Bundesliga International, said, “The rapid growth of the Bundesliga in Mexico and Central America highlights not only that our league is one of the most exciting in the world, but that our partnership strategy is the right one. Sky Mexico is one of the most popular pay-TV providers in the region, and we are working closely with them to deliver engaging, localised, and most importantly relevant content to fans.

“This includes the adoption of some of our most innovative features, such as Star Cam and the Tactical Feed, as well as working together to promote the Bundesliga outside of the on-air experience. As we extend this partnership, I can only see this relationship getting stronger.”

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