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Bundesliga 2024-25: Sponsors Watch

Bundesliga was able to establish beneficial partnerships with well-known businesses by utilising the attention that was generated off the pitch.

The new 2024–25 season of the German football league, Bundesliga has started already on August 24, with defending champions Bayer 04 Leverkusen beating Borussia Mönchengladbach by 3-2.

Notably, record champions FC Bayern Munich are in an adrift situation, as they are beginning the season as rivals rather than reigning champions. Bayer Leverkusen ended Bayern’s 11-title-winning run. Xabi Alonso’s club was undefeated throughout the league season, winning the title by a considerable margin. Bayern finished third after losing to Hoffenheim on the last matchday of last season.

Runner-up VfB Stuttgart also finished ahead of Bayern with 73 points, its highest tally ever. Meanwhile, RB Leipzig came fourth, owing in part to Dutch forward Xavi Simons, who will stay another year after rejecting Bayern’s interest, while Borussia Dortmund (BVB) have rebooted after finishing fifth in the Bundesliga. Edin Terzic’s club reached the Champions League final, demonstrating its ability to play at the greatest levels. His replacement, Nuri Sahin, is charged with boosting Dortmund’s domestic performance.

St. Pauli have come back to the top-tier league after a 13-year hiatus. Coach Fabian Hürzeler has subsequently left for Brighton & Hove Albion (BHA) and has been replaced by Alexander Blessin, who previously worked for Belgian club Union Saint-Gilloise.

Holstein Kiel, the runner-up in the second tier, will make its Bundesliga debut. It is the 58th team to join the competition since its inception in 1963, and the first from the northern state of Schleswig-Holstein.

The Bundesliga had one of its best seasons ever last year, and supporters will undoubtedly want to see another one like it. The German league was able to establish beneficial partnerships with well-known businesses by utilising the attention that was generated off the pitch.

AWS (Amazon Web Services): Amazon Web Services (AWS) is a cloud service company that provides computer services via the public internet. AWS is Amazon’s division that offers on-demand cloud computing platforms and APIs to consumers, businesses, and governments. As the Bundesliga’s official technology supplier, the firm aims to improve in match data gathering and analysis to improve the presentation quality of the Bundesliga and Bundesliga 2.

DERBYSTAR: DERBYSTAR is an industry leader in amateur football and the official match ball of the Bundesliga. Four key characteristics, which are obscured by the design, define the balls. They ascertain the special attributes of every DERBYSTAR ball.

Milka: Milka is a Swiss chocolate confectionery brand. It was first manufactured in Switzerland by Suchard in 1901 and has since been manufactured in Lörrach, Germany. 

EA Sports FC: FIFA, one of the most successful video game franchises, has been rebranded EA Sports FC and now includes the majority of major men’s and women’s football events, leagues, and players.

Sorare: Adrien Montfort and Nicolas Julia developed the fantasy sports video game Sorare in 2018, with an emphasis on cryptocurrency. This fantasy gaming website allows users to buy, sell, trade, and play with genuine digital cards.

Topps: The Topps Company is an American manufacturer of trading cards and other memorabilia. Topps, which was formerly headquartered in New York City, is well known for producing baseball and other sports and non-sports-themed trading cards.

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