Bull Rage enters the fitness arena with emerging star Shivam Dube

This collaboration with Shivam Dube signifies Bull Rage's dedication to fueling the potential of athletes and fitness enthusiasts.

Bull Rage, a high-performance activewear brand designed in India, has officially announced its launch with a new campaign featuring the emerging Indian cricketer, Shivam Dube.

This collaboration signifies Bull Rage’s dedication to fueling the potential of athletes and fitness enthusiasts. The brand offers a premium selection of activewear for both men and women, meticulously crafted with high-quality materials for optimal comfort, sweat management, and durability. The brand’s range caters to various workout styles, from high-intensity interval training to weightlifting and yoga.

Bull Rage’s tagline “Hope, Hustle, Triumph” comes alive through Shivam Dube’s inspiring story.

Talking about being the brand ambassador for Bullrage, Shivam Dube, said, “Bullrage is a brand created by fitness experts, the functional fabric helps elevate my performance and I like the contemporary premium finish and detailing. I could associate with the story that Afzal, founder of Bullrage told me about his inspiration to create an activewear brand in India that can become a global brand, both of us use rage to fuel our passions and the brand speaks about taming rage to succeed in life which is something I 100% resonate with.”

Speaking on the association, Founder of FairPlay Sports, which exclusively manages Shivam and other top athletes from India, Bandana Chhetri, added, “Shivam Dube’s partnership with Bullrage enriches our portfolio, showcasing our dedication to athletes who epitomize resilience and excellence. This collaboration reflects our commitment to empowering individuals who embody the ethos of perseverance. Through Bullrage, we continue to champion athletes on their journey to success.”

Welcoming Shivam Dube as the face of the brand, Afzal Pasha Mohammad, Founder of Bullrage, said, “We are delighted to have Shivam as our celebrity brand Ambassador. He has shown his true potential year after year and his story of having gone through adversity, and transforming himself to achieve his goals aligns with our brand values. We believe that between hustle and triumph is a moment of rage that fuels commitment and doggedness – we call this BullRAGe. BullRAGe is a high-performance activewear and athleisure brand for high-octane workouts.”

The brand campaign, conceptualized by Decision Pinnacle and produced by Median, delves deeper into this concept. Shivakant Menon, Creative Director of Decision Pinnacle, said, “There’s so much one can do if they tame their rage. Rage is a powerful resource which when stored can help fuel the passion, ambition and drive needed to succeed. This holds true for athletes, fitness enthusiasts and all of us who use rage fruitfully. A knee-jerk reaction, a reckless action is wasting that rage, especially in life as in sports when you can’t let rage control your actions instead bottle it up and let actions speak louder than words. We found a great match in the philosophy between the brand positioning and the story of Shivam Dube. This is what’s communicated in the film. Keep an eye on BullRAGe as we look to build the biggest workout community through an apparel brand.”

Bull Rage is a brand focused on high-performance athletic apparel and athleisure, catering to athletes and fitness enthusiasts. The high-quality, performance-focused athletic apparel designs stylish and functional clothing that empowers individuals to look and feel their best while pursuing their fitness goals. Bull Rage offers a comprehensive range of products, including moisture-wicking shirts and shorts, compression gear, and tights.

Decision Pinnacle is a growth and marketing consultancy firm specializing in empowering Direct-to-Consumer (D2C) businesses. The agency offers strategic consulting services to assist founders in scaling their ventures through both online and offline channels.

The Median is a full-service media and advertising agency that positions itself as a brand storyteller. The agency leveraged the latest media and entertainment trends to craft impactful marketing solutions and focuses on creating a strong brand identity and amplifying brand narratives through the strategic use of celebrities and media services. This approach helps brands resonate with consumers and carve a distinct niche in a competitive market.

The Southpaw had an exceptional Indian Premier League (IPL) season for Chennai Super Kings (CSK), scoring a remarkable 396 runs in 14 innings with a phenomenal strike rate of 162. This stellar performance secured him a coveted spot on the Indian team for the ongoing ICC Men’s T20 World Cup 2024 held in the West Indies and USA. Dube will be back in action tomorrow, June 9, at 8:00 PM IST when the Men in Blue meet their arch-rivals Pakistan in their second match.

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