The National Football League’s (NFL) franchise Buffalo Bills (AFC) have partnered with the sports-tech firm, FanDuel. Both the signatories have signed a multi-year partnership and named FanDuel, the official mobile sports betting partner of the veteran club.
In this association, FanDuel will get official rights to the club’s marks and logos and access to its numerous media assets. The firm aims to utilize these assets that include TV and radio spots to engage Bills’ fans while possessing in-game signage and activations at their home stadium, Highmark Stadium. FanDuel has also been appointed as the presenting sponsor of the Buffalo Bills-themed Podcast ‘Bills by the Numbers’ which discusses and showcases team updates and key fantasy matchups.
On this collaboration, Mike Raffensperger, the CMO of FanDuel Group said, “The Bills take pride in being a culture that is built on genuine connection with their fans, and we are absurdly fan-focused at FanDuel, making this a natural collaboration. As we prepare to bring America’s #1 sportsbook to New York state, we will collaborate with the Bills to bring unique content and experiences to one of the most loyal fanbases in sports.”
Dan Misco, the Senior Vice President of Business Development of the commercial group Pegula Sports & Entertainment, which manages the football club also commented on this association and said, “FanDuel has built a strong reputation as a premier sports betting destination for sports fans. The ways they reach people through engaging and entertaining content is innovative and aligns with how we think about connecting with our fans. We’re very excited for all this partnership will offer our valued fans throughout the state of New York as part of their gameday experience and look forward to working with FanDuel for many years to come.”
With this move, the sports-tech firm has extended its horizon in the sports industry and has made a name for itself. The firm has also teamed up with PGA Tour and DC United.