BT Sport signs exclusive broadcasting rights with Serie A

The Italian top-flight is scheduled to kick off from 21st August.

Pay-to-watch television broadcasters BT Sport recently announced its broadcasting rights deal with the Italian top-flight better known as the Serie A

Under the new agreement, BT Sport will be showing at least five matches per matchday in the UK and Ireland, the Italian top flight is scheduled to kick off from 21st August. 

The deal will see BT Sport replace Premier Sport, who were the subscription broadcasters of the league in the UK and Ireland. 

Rachel Knight, BT Sport’s rights director said, “We want to provide our customers with the best sport from across the world and the addition of Serie A means viewers will get to follow some of the biggest stars, managers, and clubs in world football, European football has always been an important part of our lineup, with Serie A now joining our exclusive coverage of the UEFA Champions League, UEFA Europa League, and UEFA Europa Conference League, alongside France’s Ligue 1.” 

The deal between the parties has been said to be worth over $163.5 million per year excluding the US, Middle East, and North Africa. 

BT Sport will be broadcasting exclusive match analysis of every game and expert coverage on several matches of the league. The coverage is scheduled to start from 21st August and will see Inter Milan face off against Genoa as they kick start the race to defend their title in the upcoming edition of Serie A.

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