The World Rally Championship, better known as the WRC is the biggest global motorsports competition in the world and the FIA World Rally Championship announced on Tuesday that they will be extending their media rights deal with BT Sport for another three years which will span up until 2024.
The deal will be put in action from next year, keeping in mind that this is an extension. The UK pay-tv broadcaster has been broadcasting every race of the WRC since 2014 which was the first year the deal was put in place.
The deal will see BT sport remain the official broadcaster of WRC for another three years, also providing for expert analysis from races, live coverage of the events, exclusive interviews from the racers and much more to keep the fans of the sports engaged.
With the 49th edition of the WRC being underway with the season-ending in November 2021, it is good news for the fans that BT sport decided to extend the deal as reports suggest that they are the number one broadcaster to watch the WRC with one of the highest ratings.
BT sport has been very active in the market and rightly so looking at their ratings, they also have Ligue 1 broadcasting rights in the UK and Ireland in a deal that runs until 2024 also having the rights to broadcast the English Premier League in the country until 2025.
The deal with WRC will see BT sport continue its partnership for more than seven years with the sport now.