In a landmark collaboration that unites the enduring legacy of Indian cricket with impactful social development, India Masters, a team featuring legendary cricketers in the International Masters League (IML) T20, has announced a strategic partnership with the British Asian Trust, a leading international development organization.
This alliance aims to harness the unifying power of cricket to amplify awareness and generate crucial funds for pressing social issues across South Asia.
The partnership, sees the British Asian Trust logo prominently displayed on the India Masters’ jerseys, ensuring widespread visibility of the Trust’s vital work to millions of cricket fans globally.
The collaboration focuses on supporting the British Asian Trust’s initiatives in key areas, including ensuring equitable access to quality education for underprivileged children, empowering vulnerable communities through skills development and economic opportunities, safeguarding children from abuse, exploitation, and trafficking, promoting mental well-being and providing access to quality mental healthcare services, and protecting and restoring the environment through sustainable practices.
Commenting on the alliance, Salman Ahmed and Kartikey Mishra, Team Owners of the India Masters, said, “The India Masters Team was built on the idea of celebrating cricket’s legacy while giving back to the community. Our partnership with the British Asian Trust aligns perfectly with this vision, using the love for the game to drive real impact. We are proud to play a role in raising awareness and support for such an important cause and look forward to making a tangible difference together.”
Hitan Mehta, Executive Director of the British Asian Trust, added, “The British Asian Trust is excited and honoured to be selected as the India Masters Team charity partner. We have been supporting people in India for the past 18 years and this partnership with the ‘Masters’ of Indian cricket is truly a great recognition of our efforts. We have hope that we will be able to do even more with these heroes of cricket.”
The partnership involves a range of fundraising activities and awareness campaigns throughout the IML T20 season, aiming to mobilize public support for the British Asian Trust’s vital work. This collaboration marks a significant step towards utilizing the power of sports for social good, demonstrating how the passion of cricket can be harnessed to address critical challenges and create a more equitable and sustainable future for South Asia.