The British Formula 1 team, Atlassian Williams Racing has announced a significant multi-year partnership with Brillio, a global leader in digital transformation services.
This strategic alliance has named Brillio as the official digital transformation partner and official data and AI services partner of the F1 team, marking a crucial step in Williams Racing’s ambition to return to the forefront of the sport.
This partnership sees Brillio exclusively supporting and spearheading digital transformation initiatives across Atlassian Williams Racing. Leveraging its extensive expertise in data analytics, artificial intelligence, platform engineering, and cloud infrastructure, Brillio will be instrumental in enhancing the team’s operational efficiency, optimizing data-driven decision-making, and bolstering overall technological capabilities on and off the track.
James Vowles, Team Principal of Atlassian Williams Racing, expressed his enthusiasm for the collaboration, stating, “We’re thrilled to welcome Brillio as a partner to Atlassian Williams Racing at such an exciting time for this iconic team.
“Brillio’s expertise in harnessing cutting-edge technologies to unleash potential and performance aligns perfectly with our vision for the future as we transform in all areas to return to winning ways.
“Brillio joins a growing roster of major global companies who believe in our destination and want to contribute to our journey.”
Sorin Cheran, Chief Information and Analytics Officer at Atlassian Williams Racing, further emphasized the strategic importance of the partnership and said, “Brillio will play a pivotal role in accelerating the transformation of Atlassian Williams Racing.
“Their agility, focus on excellence and challenger mindset make them the ideal partner for Williams, and their expertise in high-performance data engineering will be crucial to us gaining a competitive advantage on and off track.”
Raj Mamodia, Founder and CEO of Brillio, added, “Brillio is excited to be part of Atlassian Williams Racing as it continues its journey back to the top.
“We have a track record of providing competitive advantage to the companies we work with. At Brillio, we believe high-performance engineering, data and AI are the keys to unlocking the next era of motorsport excellence.
“Our partnership with Atlassian Williams Racing goes beyond technology, it’s about a relentless challenger mindset to push boundaries, redefine speed, and accelerate innovation.”
The Brillio brand will gain significant global visibility through prominent placement on the livery of the FW47 race cars, driven by Alex Albon and Carlos Sainz, commencing at the ongoing Australian Grand Prix this weekend (March 14-16, 2025).
Beyond the technological advancements, the partnership also emphasizes a shared commitment to social responsibility. Brillio’s global CSR program, “Bringing Smiles,” which focuses on fostering STEM education and career development among underserved children, will be amplified through this collaboration. This synergy complements Atlassian Williams Racing’s existing STEM outreach programs, underscoring a joint dedication to inspiring the next generation of talent.
This announcement follows a period of significant commercial growth for Atlassian Williams Racing, including the recent title partnership agreement with Atlassian and the renewal and expansion of partnerships with Carl Friedrik and Built For Athletes. The addition of Brillio further solidifies the team’s ecosystem of leading technology partners as they continue their journey towards achieving future success in F1.
Brillio is a leading global digital transformation company that enables clients to accelerate their business outcomes through technology innovation and domain expertise. With a focus on areas like data analytics, AI, cloud, and customer experience, Brillio helps organizations across various industries reimagine their operations, enhance customer engagement, and drive growth.
For over four decades, Williams Racing has been at the forefront of F1. Founded in 1977 by Sir Frank Williams and Patrick Head, the team has secured nine FIA Formula One Constructors’ Championships, making them the second most successful team in the sport’s history. Its iconic cars have been driven to victory by some of the sport’s biggest names, and the team continues to strive for excellence in a new era of F1.