The Premier League (PL) club, Brighton & Hove Albion (BHA) have developed an exclusive content partnership with MPB, the leading global platform to buy, sell and trade used photography and videography kit.
As part of the deal, MPB has become the club’s official highlights partner for the 2024–25 season.
MPB, which was established and operates in Brighton, will provide exclusive, non-skippable brand integrations and include weekly highlight video pieces for both the men’s and women’s first teams. Additionally, these posts are then shared throughout all of Brighton & Hove Albion’s social media accounts. Over the last season, MPB has published 220 posts with over 16 million views, nearly 25 million reach, and over 900,000 engagements, giving MPB a significant presence among the club’s fanbase.
Apart from providing exclusive behind-the-scenes content, MPB also contributed £2,000 worth of camera equipment to the Brighton & Hove Albion Foundation. With the use of this equipment, the foundation’s program for young and vulnerable people will be captured and shown to encourage more people to become a part of the BHAFC community. Notably, along with club photographer Paul Hazlewood, MPB has also given Albion supporters personalised photographic advice and recommendations.
Furthermore, both entities are also committed to diversity and inclusion. Brighton & Hove Albion’s women’s team competes in the UK top division and frequently plays at the Amex Stadium. The Seagulls have also declared that they will lead the way by constructing a stadium solely for their women’s team, demonstrating their dedication to gender equality and supporting women’s football.
In addition, as part of its ongoing dedication towards making visual storytelling accessible to all, MPB is also focussing on enabling diverse storytellers.
Matt Barker, Chief Executive of MPB, said, “Visual storytelling has long been an integral part of capturing the essence of a football match and the passion of the fans. This partnership will unite the two communities of photographers and football fans. As a Brighton-born business, it’s fantastic to be able to bring Brighton & Hove Albion fans across the world closer to action and help to promote the invaluable work of the Foundation in supporting young and vulnerable people in Brighton.”
Russell Wood, Albion’s Head of Commercial, said, “We’re delighted to have begun working with MPB, in a partnership that will enable us to really capture the spirit of the game and the passion of our club and the fans. Off the pitch, MPB’s values and commitment to diversity and inclusion perfectly matches our own, and we look forward to our continued partnership.”