Brentford FC, the Premier League unit, have inked a collaboration with the Spanish sports clothing and shoe brand, Joma Sport S.A.
With this deal, the brand has become the side’s new official kit partner. Joma will design custom, high-performance clothing for Brentford’s men’s first team, B team, academy, and women’s teams, in addition to coaching staff and the Brentford FC Community Sports Trust, as part of a multi-year agreement that begins in July 2025.
Notably, the new 2025 uniforms will include a celebration home shirt with red and white stripes to mark the club’s 100th anniversary.
Shared values of performance, innovation, and community 🤝
— Brentford FC (@BrentfordFC) May 22, 2025
We have partnered with @JomaSport as our new official kit partner as part of a multi-year deal beginning in July 2025 pic.twitter.com/ELRorueMTm
Brentford’s decision to cooperate with Joma is based on common ideals. Joma, like the side, has strong ties to its local community, having been formed in 1965 as a family business in Toledo, Spain, where the brand is now located. Brentford and Joma both place an emphasis on innovation and high performance, as well as a dedication to sustainability. To lessen the environmental effect, the brand will use recycled polyester and other eco-friendly fabrics throughout the new collection.
Joma has a 60-year history, distribution in over 140 nations, a presence in the main five leagues, 10 Olympic committees, 18 athletics federations, and more than 300 professional teams globally.
Fran Jones, Brentford’s Commercial Director, said, “We are delighted to welcome Joma as our new official kit partner. From our very first conversation, there was a clear alignment between us. Joma share Brentford’s commitment to community, innovation and performance. Their bespoke approach to design was also a key part of their proposal, enabling us to have kits, training wear and leisure wear that reflect who we are as a club, our rich history and heritage and our exciting future. We’re looking forward to presenting these ranges to our fans in July.”
Ben Ryan, Performance Director at Brentford, commented, “Our collaboration with Joma is about more than just kit supply – it’s about elevating performance. Joma’s proven track record in elite sportswear, and their willingness to work closely with our performance teams, gives us confidence that our players and staff will benefit from apparel tailored to meet the demands of Premier League football.”
Marina López, Managing Director of Joma Sport S.A. said, “At Joma we continue working to offer the best product with constant technological evolution and a daily commitment to providing the best to those who give their all in their sport. That’s why we are delighted to collaborate with Brentford Football Club and are excited to support them in their journey in the Premier League. This collaboration represents a fundamental step for Joma Sport in the English football scene, and we are honoured to be the club’s official kit partner. A commitment to excellence and an ambition to offer the best are fundamental characteristics of Joma’s philosophy, which we share with Brentford.”
