Brentford FC, the Premier League unit, have inked a sponsorship agreement with DeterTech, a provider of highly innovative, intelligence-led security solutions.
With this deal, the brand has been named the official site security partner of the club. DeterTech specialises in site security, forensic marking, and criminal intelligence, and their goal is to provide people and communities with more peace of mind on a daily basis.
DeterTech is well recognised as a physical security leader in the United Kingdom and Europe. The company collaborates with construction, retail, transportation, and utility companies to develop solutions for anticipating, deterring, and detecting unwanted infiltration and other illegal activity.
The collaboration will grant DeterTech in-stadium advertising rights on matchdays at Gtech Community Stadium, as well as the ability to establish customised digital campaigns for Brentford fans. The deal allows Bees players to film social media material and supports Brentford FC Community Sports Trust operations.
DeterTech owns SmartWater, an award-winning forensic marking technology. The unique ‘traceable liquid’ provides a legally unassailable technique to identify criminals and has assisted victims and police in obtaining convictions in domestic abuse cases. It also owns PID, a leader in monitored temporary site security.
Fran Jones, Brentford’s Commercial Director, said, “Our success is built on our culture and our innovative use of data to help us make great decisions and drive the club forward. It’s great to partner with organisations like DeterTech that value a data-led approach to success as much as we do. We look forward to working with their team and seeing what we can learn from each other.”
Baba Devani, CEO, DeterTech, said, “Brentford’s unwavering commitment to making a positive difference in the community is very much aligned with our own. In our case, we do this by focusing on crime prevention, bringing greater peace of mind through a relentless focus on predicting, deterring and detecting undesirable theft and intrusion. We’re excited by this partnership and all it will go on to achieve.”