Brentford Football Club, the Premier League unit, have announced partnership extensions with five club partners.
The likes of the University of West London (UWL), Utilita Energy, Visit Tampa Bay, NATURLI’, and Brunner have renewed their pact with the Bees.
One of the club’s longest-standing partners, University of West London, has extended its support for another three years, bringing its total tenure as a sponsor to 15 years. The collaboration will also be used by UWL to showcase the diverse range of courses offered at the institution.
Additionally, the unit will collaborate with UWL to produce more player-led content and provide students with opportunities for internships and experiences at Gtech.
Talking about the Utilita Energy partnership. The team will collaborate with Brentford FC Community Sports Trust and Utilita Giving, the energy supplier’s charity partner, to raise awareness and funding to help individuals in West London escape fuel and food poverty.
About Visit Tampa Bay. This season, the club’s official North America designation partner will make a comeback to the Gtech, bringing with it its signature Florida sun and pirate fun. Also, there will be quite some initiatives across the season, where one Bees enthusiast will have the opportunity to obtain a trip of a lifetime to Tampa Bay on Florida’s Gulf Coast.
Brentford’s official plant-based food partner, Danish-owned NATURLI’, has extended the partnership for another two seasons. On select matchdays, NATURLI’ will provide samples of their tasty plant-based alternatives. The collaboration will also see NATURLI’ continue to assist Brentford in raising its reputation in Scandinavia, with several forthcoming efforts scheduled.
Lastly, Brunner UK, the team’s official contract furniture partner, will be back with its ‘Best Seat in the House’ campaign, in which fans may obtain a matchday experience in their own private viewing box while relaxing on Brunner’s finest furniture.
Daniel and Jamie Shirley, Managing Directors of Brunner UK, said, “We are delighted to announce the renewal of our highly-valued and successful partnership with Brentford FC for the 2024/25 Premier League season. As the club’s official furniture partner, we look forward to continuing to provide many more memorable match day and hospitality experiences from the comfort of our own products.”
Adam Ward, Head of Partnership Services, said, “We’re very lucky to work with some exceptional partners at Brentford who are so passionate about the club, our community and our fans. Everything we do at Brentford FC is with a long-term mindset, so it’s fantastic to have been able to grow side by side with our partners and extend these already strong relationships.”