Brentford FC, the Premier League unit, have inked a sponsorship agreement with Bazooka Candy Brands, a company that makes, sells, and distributes a variety of candy brands.
With this deal, the brand has been named as the club’s official candy partner. Bazooka Candy Brands has been a global confectionery pioneer for over 75 years, specialising in candy designed for sharing.
Bazooka Candy Brands, which has its international headquarters in nearby Richmond, will collaborate with the club to highlight the advantages of an active, healthy lifestyle, in addition to the Brentford FC Community Sports Trust to conduct sports camps and events in west London.
On matchdays, Bazooka Candy Brands will be featured on digital platforms across the Gtech Community Stadium, with its main brands being Juicy Drop, one of the UK’s leading candy brands, Bazooka, and Push Pop.
Fran Jones, Brentford’s Commercial Director, said, “We’re delighted that Bazooka Candy Brands have joined our family of partners here at Brentford. We’re looking forward to promoting their range of products but as they’re based locally in Richmond, we’re also equally excited to work with them to support our great work in the community.”
David Collier, General Manager, Bazooka Candy Brands International, said, “We are thrilled to become a commercial partner with Brentford FC – our local club. The prospect of working with the whole Brentford team to share fun and joy whilst building deep-rooted connections through football and sport, across the whole of our community, is both exciting and hugely inspiring for us all at Bazooka Candy Brands.”
