Brentford FC, the Premier League unit, have inked a new sponsorship collaboration with the Cazoo, the UK’s leading online car retailer.
As part of the deal, Cazoo has become the club’s official sleeve partner.
Beginning with the 2025-26 season, Cazoo’s logo will be included on the sleeve of all men’s first team playing and training uniforms. Cazoo has also been featured on Brentford’s men’s B team, women’s teams, and academy teams’ shirts.
Interestingly, the move marks another great step in Brentford’s collaboration with club partner MOTORS, which began in 2024. MOTORS moved its current placements to Cazoo earlier this year, capitalising on the partnership’s success and accelerating reach and engagement with the Cazoo brand. The move realigned the relationship, bringing Brentford and Cazoo together, two businesses with a challenger mentality that are disrupting their respective marketplaces.
The sleeve placement expands on this engagement strategy by incorporating Cazoo into Brentford’s playing and training attire, which is seen and worn by thousands of fans throughout the UK and globally.
Brentford Commercial Director, Fran Jones, said, “This partnership continues to grow and go from strength to strength. I’m delighted that Cazoo has agreed to become the sleeve partner for our men’s first team and will feature on the kits for our men’s B team, women’s teams and academy teams. We will shortly be launching our new kits and training wear for the 2025/26 season, including a celebratory home shirt that commemorates 100 years of the club wearing our iconic red and white stripes. I can’t wait to see it launched and for Cazoo to be such an important part of it.”
Cazoo’s Marketing Director, Lucy Tugby, said, “We’re thrilled to have this opportunity to expand our partnership with Brentford, a fellow challenger, and look forward to having the Cazoo brand prominently displayed on the sleeves of next season’s kit. The message to football fans and our car dealer partners is clear: Cazoo is back, now in a new incarnation as a used car digital marketplace. Being a Richmond upon Thames based business, we’re also delighted to be able to play an active role in our shared local community by supporting Brentford FC Community Sports Trust. We look forward to an exciting season ahead!”
