The English football club, Brentford FC have inked a sponsorship agreement with is pleased to announce a new partnership with Cynergy Bank, a specialised UK based bank.
As part of the deal, the brand has become the club’s first-ever official banking partner. The four-year arrangement is Cynergy Bank’s first sports relationship.
Cynergy Bank, headquartered in London, was formed in 1955. As a speciality bank, the organisation offers financial services to business owners, real estate entrepreneurs, and family companies, with a particular emphasis on small and medium-sized enterprises (SMEs). Since its move from Bank of Cyprus UK in 2018, the bank has developed swiftly and is now known as a ‘human-digital’ bank, integrating smart technology with human insight and relationship-driven service.
West London is the UK’s second-largest regional economy, with a sizable SME community. The relationship allows Cynergy Bank to collaborate with community business leaders on personalised banking solutions and long-term financial support.
Fran Jones, Brentford Commercial Director, said, “We’re delighted to welcome Cynergy Bank as our official banking partner. This partnership is based on shared values around innovation, performance and community. Like Brentford, Cynergy aims to do things differently in their sector, as well as provide a more human approach to their services. We see a lot of potential where Cynergy Bank can also support west London’s thriving SME community to support growth in the region.”
Sharon Maguire, Chief Operating Officer at Cynergy Bank, said, “We are so proud to partner with a club that shares so many values with Cynergy Bank. Brentford is agile, innovative, and they use the power of data to their advantage – something we also pride ourselves on. I’m excited to support not only the men’s team but also the women’s team. At Cynergy Bank we’re passionate about supporting equality and diversity in everything we do, and I’m excited to champion the incredible talent and potential within women’s sports. I look forward to seeing how this partnership will inspire our communities and empower future generations.”
In recent times, the club also partnered with Indeed, Cazoo, Joma Sport, DeterTech and more, ahead of the 2025-26 season.
