The Aston Martin Formula One Team has announced a new global, multi-year partnership with Swiss luxury watchmaker Breitling, which will see the brand become the team’s official watch partner.
The agreement brings together Aston Martin’s heritage in handcrafted high-performance cars with Breitling’s reputation for precision engineering and technical watchmaking, aligning two brands built on performance, design excellence, and mechanical mastery. The partnership also marks Breitling’s return to Formula 1, underlining the category’s growing appeal to luxury and performance-led brands.
The collaboration launches with the introduction of the Navitimer B01 Chronograph 43 Aston Martin Aramco Formula One Team edition. Inspired by the intensity and precision of elite motorsport, the timepiece reflects Aston Martin’s racing identity while remaining rooted in Breitling’s legacy of functional chronographs and instrument-led design.
The partnership spans the full Aston Martin ecosystem, connecting the marque’s high-performance road cars crafted in Gaydon and St Athan with its Formula 1 ambitions on the global stage. Beyond product collaboration, Breitling will feature prominently across team branding, digital platforms, and race weekend activations throughout the Formula 1 calendar.
Lawrence Stroll, Executive Chairman of Aston Martin and the Aston Martin Aramco Formula One Team, said, “Our pursuit of a World Championship demands partners who match our ambition. Today, we’re proud to welcome Breitling to the team. Beyond a shared heritage, we are united by values that drive everything we do. The precision, craftmanship and engineering excellence we pursue at Aston Martin Aramco are lived and breathed by Breitling. We look forward to working together.”
Georges Kern, CEO of Breitling, added, “Aston Martin builds cars that are as much about presence as performance. We share that same heritage of iconic design: every line, finish, and proportion has purpose. Nothing is left to chance.”
Adrian Hallmark, Chief Executive Officer of Aston Martin, continued, “Aston Martin and Breitling have crossed paths at key moments in design and culture. The partnership is a perfect showcase of excellence, design mastery and performance, something that is integral to everything that Aston Martin puts its name to.”
Formula 1’s expanding global audience plays a central role in the partnership’s strategic value. With its worldwide reach and increasing cultural relevance, the championship provides Breitling with a platform to engage both established luxury consumers and a new generation of fans discovering premium brands through sport.
For Aston Martin, the agreement reinforces its positioning as a performance luxury brand within Formula 1, supported by partners with deep technical credibility and heritage. Both organisations have framed the relationship as a long-term strategic alignment rather than a short-term sponsorship, aiming to build enduring brand value through shared principles of innovation, precision, and performance.
The partnership further reflects Formula 1’s evolution into a global stage where sport, technology, and luxury converge, offering brands an opportunity to connect with audiences through authenticity and shared values.
