The Brazilian Football Confederation (CBF) has announced that it has renewed its sponsorship association deal with Itaú Unibanco until the end of 2026.
The previous collaboration between the bank and the confederation, which began in 2008, was set to expire in 2022.
The contract calls for sponsorship of all Brazilian men’s and women’s teams, as well as the e-Brasileiro, which now has the bank as its primary sponsor. The brand’s main strategy is to reach out to the younger generation through sponsorship agreements with national teams and eSports.
The contract was renewed for the same amount as before. CBF interpreted this as positive news during the Covid-19 pandemic, many championships were halted, friendlies were cancelled, and other postponements jeopardised deliveries and contract requirements, with no revocation or decrease in payments.
CBF President, Ednaldo Rodrigues, commented, “The renewal of sponsorship gives us confidence that we are on the right path to provide more transparency and modernization to Brazilian football.”
Eduardo Trancanella, Director of Itaú Unibanco Marketing, said, “The renewal of the contract with the Brazilian Football Teams and the extension to eSoorts demonstrate how the great social and technological changes are also an opportunity to foster the development of the sport that is the passion of Brazilians.”