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Brazilian Football Confederation lands Kwai as new sponsor

The Kwai logo will feature in all the training sessions and will have their brand name in the backdrop wherever the team practices.

The Brazilian Football Federation has announced Kwai as the new sponsor for the men’s and women’s football teams. Kwai is an app that allows users to make creative and short videos. The sponsorship deal will last for two years until 2023. This is a great time to ink a sponsorship deal as the Brazilian team will be involved in the upcoming FIFA World Cup in Qatar and it will be a great business opportunity for Kwai. Moreover, there’s also the Women’s America Cup in 2022 and the Women’s World Cup in 2023.

As a result of the sponsorship deal, the Kwai logo will feature in all the training sessions and will have their brand name in the backdrop wherever the team practices. Additionally, they will also have access to behind the scenes action. Kwai will also be able to create authentic short videos from action in the training grounds from goals scored, skills performed by both the men’s and women’s teams.

The Brazilian team has been following ever more closely the digital transformation and the behavior of the new generations. We recently closed a sponsorship with the biggest game in Brazil and this partnership with Kwai is another step in this direction. Brazil’s soccer teams are one of the more powerful content that the platform will have to engage with our fans. We are sure that this union with Kwai will be a success, bringing the young audience even closer to the Brazilian teams”, says Gilberto Ratto , Marketing Director at Brazil Football Confederation.

Kwai wants to show the cultural diversity of Brazil on the platform and a great opportunity for that is with soccer. We know how important and socially relevant sport is for Brazilians and with this partnership, we want the app to be a complementary experience for the fans”, said Mariana Sensini, Director of Kwai in Brazil.

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