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Brazilian Football Confederation inks sponsorship deal with Zé Delivery

Zé Delivery's sponsorship includes advertising privileges during Globo's coverage of the 2022 FIFA World Cup.

The Brazilian Football Confederation (CBF) has announced a new sponsorship association with a beverage delivery service, Zé Delivery.

In accordance with the newspaper Lance!, Zé Delivery, a subsidiary of the Brazilian craft brewery Ambev, will sponsor Brazil’s men’s and women’s national teams till the end of 2023.

Zé Delivery’s sponsorship includes advertising privileges during the media group, Globo’s coverage of the FIFA World Cup Qatar 2022.

For the FIFA World Cup Qatar 2022, Brazil have been drawn in Group G with Serbia, Switzerland, and Cameroon, and will begin their journey on November 24 against Serbia.

In August, the CBF renewed its sponsorship agreement with Ita Unibanco, a financial services company. The agreement has been extended until 2026, extending an association that began in 2008.

Kavak, a new and used car retailer, joined the CBF as a sponsor in February.

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