The English football club, West Ham United have announced a new partnership renewal with BOYLE Sports, Ireland’s largest independent bookmaker.
As part of the deal, the brand will remain as the club’s front-of-shirt sponsor for the 2026-27 season, with the brand’s emblem appearing on the men’s and women’s home, away, third and training shirts.
As principal partner, BOYLE Sports will continue to enhance the West Ham United fan experience during the 2026-27 season, offering engaging activations that bring value to fans on matchdays, digital platforms and at club events.
The engagement will expand on a successful first year of the multi-year agreement, in which BOYLE Sports brought the sponsorship to life with fan-focused initiatives such as a scarf giveaway before to the season’s opening home match and two rounds of its ‘Shirt Swap’ activation.
BoyleSports and West Ham United are committed to providing value to supporters as the club embarks on an exciting new chapter.
West Ham United’s Interim Chief Executive Officer, Karim Virani, said, “We’re delighted to have BOYLE Sports continue as our front-of-shirt partner as part of the multi-year Principal Partnership. As we enter an exciting new era for the Club and prepare for a pivotal season, it matters that our commercial partners share the same passion and drive that we have for our loyal fans. BOYLE Sports has approached the partnership in that spirit, and we look forward to continuing to work with them.”
BOYLE Sports CEO, Vlad Kaltenieks, commented, “West Ham United is one of the most recognisable clubs in English football, with a proud history and a passionate fanbase. We were proud to begin our partnership last season, but this is only the start and we look forward to an exciting season ahead.”
