Bowlers, the premium dog nutrition brand from Allana Pet Solutions (APS), has launched a new campaign in partnership with Indian cricket star Shubman Gill to champion responsible pet parenting across India.
The initiative highlights the importance of balanced nutrition and attentive care for pets, while creatively engaging audiences through cricket-inspired storytelling.
The campaign film features Gill in an unexpected role, not as a batsman, but as a bowler. This unique approach serves as a metaphor for how pets are “bowled over” by the love and care of their owners. Drawing parallels between cricket’s iconic bowler-batsman partnership and the bond between dogs and their families, the film emphasizes that just as a bowler relies on a batsman to complete the game, every dog depends on its owner for proper nutrition, care, and companionship.
Speaking about the campaign, Nitin Kulkarni, Business Head, Allana Pet Solutions, ACPL, said, ” Our partnership with Shubman Gill marks an exciting milestone in Bowlers’ journey to make quality pet nutrition synonymous with pet care across India. With pet ownership rising across metros and expanding into tier 2 and 3 cities, Shubman’s influence and aspirational connect align seamlessly with our vision of making premium, science-backed nutrition accessible and affordable to pet parents nationwide. His values of discipline, performance, and excellence mirror what we stand for at Bowlers, and every product reflects our commitment to quality, safety, and the well-being of dogs nationwide.”
Shubman Gill, Skipper, Indian Test and ODI Cricket Team, added, “Just like athletes rely on optimal nutrition for peak performance, our pets deserve balanced, science-backed food to live healthier, happier lives. I am thrilled to partner with Bowlers to inspire a new era of mindful pet parenting across India.”
The campaign is being rolled out across multiple platforms, including digital media, out-of-home advertising, radio, and cinema, ensuring broad reach and engagement. Through this initiative, Bowlers and Shubman Gill aim to strengthen the bond between pets and their parents, encouraging responsible pet care and promoting the overall well-being of dogs across the country.
Shubman Gill, who also fronts campaigns for brands including Nike, MRF Tyres, TVS, Casio, JBL, Tata Capital, Bajaj Allianz, Coca-Cola, Fiama Men, Engage deodorants, MuscleBlaze,The Sleep Company, Oakley, and Dior, brings a credible and aspirational voice to the campaign, further amplifying Bowlers’ mission of promoting mindful pet parenting nationwide.
Bowlers, a brand from Allana Pet Solutions, offers premium dog nutrition products designed to meet the dietary needs of pets in India. The brand focuses on science-backed formulations, quality, and affordability to support the health and happiness of dogs across the country.
