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Boston Celtics ink multi-year deal with Amica Mutual Insurance

Amica Mutual Insurance has secured the exclusive title of "The Exclusive Auto, Home, and Life Insurance Partner of the Boston Celtics."

The reigning National Basketball Association (NBA) champions, Boston Celtics have announced a strategic multi-year partnership with Amica Mutual Insurance.

The Rhode Island-based company has become the team’s official jersey patch partner, with the Amica logo prominently displayed on the left front of Celtics jerseys starting in the 2024-25 season.

Beyond the jersey patch, the insurance company has secured the exclusive title of “The Exclusive Auto, Home, and Life Insurance Partner of the Boston Celtics.” This comprehensive deal signifies a substantial investment by both organizations.

Commenting on the new partnership, Amica President and CEO, Ted Shallcross, said, “It’s an honor for us to now be the official Auto, Home, and Life insurance partner of the Boston Celtics and to offer Amica’s award-winning customer experience to Celtics fans and to even more folks across the New England region and beyond.”

Celtics Team President, Rich Gotham, added, “The Boston Celtics jersey is not only recognized all across New England. It’s recognized all across the world. It symbolizes excellence and championships and it’s no small thing to put someone on that jersey alongside us.

“The partner that we choose has to be a partner that holds to the same standards, has that same ethos, has a commitment to the community and, frankly, are people that we can vibe with – people that we really want to enjoy a partnership with over a period of time. And Amica puts a check in every single one of those boxes.”

Celtics Lead Owner and Governor, Wyc Grousbeck, expressed excitement over the new deal, “It’s really the heartbeat of the Celtics, it’s the heartbeat of Amica as well, and I’m very proud.”

To further strengthen their bond, the Amica Companies Foundation will collaborate with the Boston Celtics Shamrock Foundation to enhance early childhood education in underserved New England communities. This joint initiative underscores the companies’ dedication to improving the lives of young people in the region.

Amica Mutual Insurance, renowned for its customer-centric approach, is the oldest mutual insurer of automobiles in the United States. With a strong focus on empathy and exceptional service, the regional insurer offers a comprehensive range of insurance products, including auto, home, life, marine, and personal umbrella liability coverage.

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