Boston Celtics announce FanDuel as presenting partner for postseason documentary

Never-before-seen footage and interviews with Celtics players and staff members will be included in the series of which FanDuel is the presenting partner.

The National Basketball Association (NBA) team, Boston Celtics have developed a partnership with the sports-tech firm, FanDuel, with regard to the 2024 postseason.

The Boston Celtics and Shadow Lion are producing a documentary series called “All In: The Boston Celtics,” which follows the team’s current postseason journey. FanDuel Sportsbook is the official presenting partner of the series.

Never-before-seen footage and interviews with Celtics players, staff members, and other important figures from the team will be featured in the series. The content will provide viewers and supporters with a genuine “all-access” experience by giving them a behind-the-scenes peek at what it takes to compete for an NBA title.

Executive Vice President and Chief Marketing Officer Shawn Sullivan, commented, “We know that Celtics fans feel a deep connection to this team, and we think this series will provide an authentic and intimate look as we actively pursue a championship title. We’re grateful to have FanDuel Sportsbook as the presenting partner of this docuseries as we bring the best fans in sports closer to the team they love.”

The Boston Celtics’ X (previously Twitter) account will be hosting the premiere of every episode of “All In: The Boston Celtics.” NBC Sports Boston will additionally air a portion of the content. The first episode, which debuted on May 7, has had more than 30 million views on X to far.

Managing Director of Shadow Lion, Gilad Haas, said, “As a Boston-based media company, we are incredibly proud to help bring ‘All In’ to Celtics and basketball fans alike. This docuseries was conceptualized with a deep passion for authentic storytelling while including real-time distribution via X, a platform where audiences can both watch and talk about the content. We’re grateful to be producing this content with the Boston Celtics and to have FanDuel Sportsbook on board as the presenting partner. We look forward to bringing the fans along for the rest of the Celtics’ 2024 postseason journey.”

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