The National Hockey League (NHL) team, Boston Bruins have announced a new multi-year partnership with a cybersecurity firm, Rapid7. Following this deal, the company will serve as the club’s first-ever jersey patch partner.
According to the conditions of the contract negotiated by Excel Sports Management’s characteristics division, the Boston-based firm’s branding will feature on the team’s playing jerseys and practice kit throughout the 2022/23 season.
Moreover, Rapid7 will also be designated as an official cybersecurity partner with the Bruins and for the team’s TD Garden home. Along with this, Rapid7 will also obtain title sponsorship rights for the Rafters premium seating area at the downtown Boston stadium.
The Boston Bruins are the newest NHL club to register a jersey patch accord ahead of the 2022/23 season, following the Toronto Maple Leafs, Winnipeg Jets, and Arizona Coyotes in the last week.
NHL jersey patch alliances are new for the upcoming season and have the potential to provide good revenue. The Minnesota Wild received an estimated around $5.65 million per year from HealthPartners for all jerseys, while the Washington Capitals received $6 million per season for an agreement that included home and third jerseys.
Charlie Jacobs, Chief Executive of the Boston Bruins, said, “Our multi-year partnership with Rapid7 is the first of its kind for both our organisation and the National Hockey League. With cybersecurity becoming increasingly crucial across all aspects of our business, partnering with Rapid7 is a perfect fit.
“We share the same mission and core values with our commitment to give back to our community and deliver an exceptional product to our customers. We’re excited to work together to make a positive impact on the New England community for many years to come.”
Corey Thomas, Chairman and Chief Executive, Rapid7, commented, “Joining the Boston Bruins family as the first-ever jersey patch and official cybersecurity partner is an honour and incredible opportunity for both brands to make a lasting impact on our customers and communities. The Rapid7 family looks forward to embarking on this exciting next chapter with such a legendary franchise.”