The Bundesliga club, Borussia Dortmund, to expand its outreach in the Asian territory, has inked an association with the financial brokerage firm, Auric International Markets Limited (AIMS).
The partnership, which is brokered by SPORTFIVE, has been signed for the 2022-23 season.
With this development, AIMS will look to enhance its brand in European and international markets along with focusing on leveraging the fan following of the sport and the team.
In this partnership, the fans of BVB can utilise AIMS’ highly effective trading platform, while the company will receive magnificent brand exposure along with the chance of engaging with the club’s fans by creating and sharing content through the team’s official social media handles.
Speaking on the association, Suresh Letchmanan, Managing Director of BVB Asia Pacific, said, “We are very pleased to welcome a global leader in the financial brokerage industry, AIMS, as a regional partner of Borussia Dortmund. The new partnership aligns with our core values and will enable the club to further increase our presence across the region. We look forward to collaborating with AIMS to provide unique content for our fans.”
On teaming up with the club, Aaron Chang, Director at AIMS, said, “It is a huge honour to partner with Borussia Dortmund, one of the world’s most popular and successful teams. As a leading global financial broker, AIMS is always looking out for opportunities to innovate and further grow our brand, and this exciting new collaboration represents a monumental milestone as we embark on our first venture into sport sponsorship. We are excited to work together with Borussia Dortmund and create engaging experiences for the fans.”
Commemorating the association, the valued clients from the India, China and Indo-China regions will receive exciting offerings from AIMS, like merchandising products and VIP tickets.