The contract is set to last three years, which means it will expire after the 2024-25 season. Enders will receive LED perimeter exposure at Dortmund’s home matches. The company will also receive other digital rights, as part of the accord.
The company has stated that it will try to boost brand recognition by leveraging the club’s national and global appeal.
Enders will also expand its collaboration with the German top-flight club’s chef, Dennis Rother, as part of the activation. The chef has already appeared in videos on the brand’s YouTube channel, and the corporation has stated that it believes the layout has a bright future.
This new agreement is followed by Dortmund’s arrangement with the NFT-based fantasy sports platform, Sorare.
BVB are currently sitting on the top of the Bundesliga points table with 12 points. The team’s next appearance will be in the UEFA Champions League against Copenhagen on September 6.