The Bundesliga team, Borussia Dortmund (BVB) have inked a sponsorship deal with BlockDAG, one of the world’s most advanced blockchains.
BlockDAG, BVB’s first blockchain partner, aims to use the club’s global clout to present blockchain technology to football fans worldwide.
The collaboration involves being included as a premium partner of Borussia Dortmund, as well as branding throughout BVB’s channels.
Furthermore, BlockDAG will also receive virtual LED advertising rights during Bundesliga home games, including perimeter advertisements and cam carpets, assuring worldwide awareness in different markets.
Talking about the deal, Antony Turner, CEO of BlockDAG, “Partnering with a world-class football club like Borussia Dortmund is an exciting step forward for BlockDAG. This collaboration is a testament to our commitment to innovation and our belief in the transformative power of blockchain technology.”
BlockDAG is a cryptocurrency solution that gets beyond the drawbacks of conventional blockchains by using a Directed Acyclic Graph (DAG) structure. Unlike traditional blockchains that execute transactions in a linear order, BlockDAG enables several transactions to be confirmed concurrently. The unprecedented degree of speed and scalability that this DAG-based structure offers has drawn interest from companies and developers searching for effective blockchain solutions.
BVB have also recently expanded their commercial lineup to include STS and StarGames.