The Bundesliga team, Borussia Dortmund (BVB) have inked a partnership extension with the global sportswear giant, PUMA.
The extended collaboration demonstrates PUMA’s dedication to developing creative items that appeal to BVB’s devoted worldwide audience while also reflecting the club’s dynamic, fast-paced style of play.
The collaboration, which commenced in the 2012-13 season, has seen Borussia Dortmund enjoy great success, including appearances in the UEFA Champions League (UCL) finals in 2012-13 and 2023-24, as well as triumphs in the German DFB Cup in 2016-17 and 2020-2021. The club is presently playing in the FIFA Club World Cup and has already made it to the round of 16. BVB typically leads European football in matchday attendance, with an average of over 80,000 supporters at Signal Iduna Park.
Under the terms of the new arrangement, PUMA will continue to provide uniforms and equipment for all of BVB’s male, female, and youth teams, as well as replica jerseys and fanwear goods for fans worldwide.
Matthias Bäumer, Chief Commercial Officer at PUMA, said, “By extending our long-term partnership with BVB ahead of schedule, we are showing how deeply committed we are to the club and its values. Season after season, we are inspired by the club’s incredible fan culture, the passion of the legendary Yellow Wall and the team’s attractive style of play. We look forward to continuing to write German football history together.”
Carsten Cramer, Managing Director of Borussia Dortmund, said, “Our partnership with PUMA has worked so well, because our views of the sport and our values are so closely aligned. What we have achieved together so far could not have been done with any other partner and we are very excited to continue on this path for the coming seasons.”
