Confectionery brand Riesen has been added by German Bundesliga side Borussia Dortmund to the club’s financial portfolio as a regional sponsor in North America. This deal is set to be agreed for the next two-years until 2023 and is brokered by the Sportfive Agency.
Riesen is a German confectionery brand which is possessed by a company named Storck. This deal will help the club in gaining presence in English speaking countries’ social channels via co-brand content.
Riesen’s logo will also feature on virtual LED advertising during the club’s home matches at Signal Induna Park and will also have rights to player and team imagery.
Kelly Cook, vice-president, marketing at Storck, said, “The passionate fanbase of BVB aligns with our Riesen consumer well and, as interest in the Bundesliga in the US continues to grow, the opportunity to tap into our German heritage and create relevance for Riesen through BVB’s popularity was very motivating. Of course, the chance colour resemblance between Riesen and BVB’s black and yellow was great too!”
Meanwhile, German side Eintracht Frankfurt has also signed a deal with a betting and gambling firm named Betway to its sponsorship portfolio.
Frankfurt has also added tailoring company Massnahme as a sponsor which is a two-year deal that will see the company making suits and formal wear for the club’s players and management.
Dortmund also signed Dutch forward Donyell Malen from Dutch side PSV Eindhoven on a five-year contract as a replacement for Jadon Sancho who was roped in by Premier League giants Manchester United.
Dortmund star striker Erling Haaland’s future is still not been decided. The Norwegian has been inquired by many top clubs around the world but right now Chelsea wants the player desperately.