The travel firm, Booking.com, has unveiled a new advertisement campaign featuring the former Indian cricketer, Suresh Raina, for the ICC Men’s T20 World Cup 2022.
Along with Raina, the advertisement also includes famous international cricketers, Pat Cummins and Jos Buttler.
Booking.com serves as the official accommodation booking partner for all ICC events, such as the forthcoming ICC Men’s T20 World Cup, which will be held in Australia from October 16 to November 13, 2022.
Whether it’s the user’s first journey to a cricket game or the thousandth time, be it a global sporting event or just a game of cricket, any event, tour, or travel always begins with a Booking.
Booking.com has over 28 million reported rankings in over 159,000 destinations around the world. It also has its services where ICC events are held and provides the most varied lineup of unbelievable accommodation options – from seaside summer homes and slick city residences to family-run B&Bs.
Commenting on his partnership with Booking.com, Suresh Raina, said, “Cricket has allowed me to explore many beautiful destinations in India and across the world, each of which has given me many unique and memorable moments to remember. As an avid traveller through my sport and a Booking.com user myself, I truly believe that every memorable experience starts with a booking! I had a great time working on this campaign and hope it will inspire more Indians to book their next trip and enjoy the upcoming season of sport and festive celebrations.”
During the world championship, the embedded campaign will take place in India from October 16 to November 13, 2022, through digital, public relations, radio, and television.
Santosh Kumar, Country Head for India, Sri Lanka, Maldives, and Indonesia at Booking.com, commented, “We’re proud to have Suresh Raina as one of Booking.com’s global ambassadors for the ICC Men’s T20 World Cup 2022. It is also very exciting to celebrate one of the world’s biggest sports with the launch of our campaign which captures both the thrill of world-class competition and travel. The opportunity to experience the excitement of an international cricket tournament in person is a compelling reason to travel for millions of cricket fans around the world.
“As India prepares itself for a winter of sport and travel, we’re committed to making it easier for everyone to make the most of their cricket-inspired travels – wherever that may take them – including rental cars, flights, great things to do and of course, unique places of all kinds to stay.”