Bombay Shaving Company have roped in Indian spinner Ravichandran Ashwin as brand ambassador. The brand announced its association with Ashwin by featuring him in an omnichannel campaign called ‘Shave to Shine’.
The campaign through its video focuses on how Ashwin fought through difficult situations in his life and career, making him confident and brighter because he shaves. The amazing shaving foams and metal razor from Bombay Shaving Company help him shine, like a superstar.
In the event of this collaboration, Ravichandran Ashwin said, “I am delighted to support and co-create solutions with Bombay Shaving Company. Shantanu and the team have built an iconic brand that delivers an exemplary experience of grooming through the superior quality of their products. I have used all their hair removal solutions and find them to be thoughtful, consciously created, and specially crafted for Indian men’s skin. I spend a lot of my time on the field and need products that are gentle, effective, and high-quality. I have found that in Bombay Shaving Company. I am superbly excited with what the future holds for the brand, and wish them the best.”
Seeing Ashwin in a totally different avatar is something fresh and welcoming. Known for being a serious and competitive cricketer on the field, Ashwin is definitely showing us his lighter and branding face. With the festive season lined up in a few months, Bombay Shaving Company has done really well to bring in Ashwin and market their excellent products through him.
Speaking on their association with Ashwin, Samriddh Dasgupta, VP Marketing, Bombay Shaving Company shed some light on the idea of the deal and said, “We wanted the viewer to see Ashwin in a completely new avatar – not just as a cricketer, but as the suave R Ashwin off-the-field. As a challenger brand, we invest in disruptive, visually delightful, social media friendly and relevant storytelling. The campaign will be taken across products, digital media, retail branding and influencers.”
Ashwin is currently in England with the Indian team, preparing for the upcoming 5-match series against England, who would look to take revenge after the 3-1 hammering from India in March.