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Bolton Wanderers appoint Whites Beaconsfield as official sleeve partner for next two seasons

Whites Beaconsfield's logo will continue to appear on the men's first team shirts, in addition to on the shirt sleeve of the newly integrated women's team.

The English Football League (EFL) team, Bolton Wanderers have developed a sponsorship agreement with the UK’s leading provider of non-peroxide teeth whitening products, Whites Beaconsfield.

As part of the deal, the brand has become the club’s official sleeve partner for the next two seasons.

Following the sleeve sponsorship for the final 17 matches of the 2023–24 season, Whites Beaconsfield’s logo will continue to appear on the men’s first team shirts, in addition to on the shirt sleeve of the newly integrated women’s team.

Whites Beaconsfield is one of the UK’s leading teeth-whitening firms, established in early 2020 by brothers Ollie and Toby Brittan.

Over the last four years, the brand has established a massively successful Direct-To-Consumer website. It is currently the most popular teeth whitening product on TikTok and has an extensive Amazon presence.

Whites is the club’s existing business partner, and it has previously sponsored first-team manager Ian Evatt.

Furthermore, along with the branding appearing on the club’s first team shirts, Whites Beaconsfield’s emblem will also be visible on pitchside LEDs and big screens all over the season.

CEO and Co-founder of Whites Toby Brittan, said, “We’re delighted to continue our partnership with Bolton Wanderers for another two years after a memorable first season together. We are also thrilled to be supporting the women’s team following their integration into the club. Club members can look forward to exclusive offers and competitions, while all supporters can expect fun match day experiences at the Toughsheet Community Stadium throughout the season. The entire Whites team is cheering for the men’s and women’s teams and we’re looking forward to celebrating success together.”

Carl Sanderson, Head of Commercial at Bolton Wanderers, said, “We are delighted to have Whites Beaconsfield back on board with us for the following two seasons. They are a business that needs no introduction to our fans and with the building blocks already in place through previous collaborations, we are excited to see how far this relationship can grow. We know they are a young and ambitious brand who are keen to engage with our supporter base, emphasised by a number of exciting initiatives that will be rolled out across the next couple of years. Their support continues to expand with us, demonstrated by their sponsorship of our newly integrated Women’s team.

“We are hugely appreciative of their backing in what is set to be a groundbreaking season for Bolton Wanderers Women. Again, we thank Whites Beaconsfield for continuing their journey with us and we look forward to working with them across the partnership.”

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