The Italian professional football team, Bologna FC have announced a renewal of their partnership with Selenella for the third consecutive year that will see the company as the back jersey partner.
As part of the deal, the Selenella branding will feature on the back of the Rossoblù shirt for the upcoming 2022/23 season.
Selenella is a joint project of producers, co-operatives, and operators in the province of Bologna committed to spreading local potato production. As of today, ten affiliates lead 320 manufacturers from all over Italy, primarily from the Emilia-Romagna region, in the alliance, which reflects the industry’s greatness from manufacturers to buyers. Selenella is a market leader in the potato industry, accounting for 20.1 per cent of the market.
Massimo Cristiani, President of the Selenella-Consortium Italian Potatoes of Quality, said, “We are renewing once again our support for Bologna Fc 1909, as a sign of our continuing interest in developing our brand and projects for the consortium. This sponsorship is an opportunity for us to further promote our name to a wider audience, emphasizing, particularly to the younger generation, the beliefs and principles of good nutrition, that are seen in our high-quality products from Italian companies, who we can promote through this precious collaboration”.
Christoph Winterling, the Club’s Marketing and Commercial Director commented, “We are extremely happy that Selenella, one of our main sponsors, is continuing to be represented on our shirts as a back jersey partner this year. During the upcoming season, the Selenella logo will also be visible on our virtual advertising pitch-side banners, a new form of communication that the Club introduced last year. This shows our trust in Selenella and our satisfaction in a partnership that is now in its third year”.
Selenella and Bologna share morals such as a perpetual emphasis on quality, well-being, and healthy eating. Selenella’s generate – potatoes, carrots, and onions – are high in selenium, vitamins, and minerals, all of which are essential for a fit and nutritious diet. They are an excellent combination for sports enthusiasts and young people, whom Selenella will assist all throughout the season by sponsoring not only the first team squad but also the women’s and youth teams.