The Serie A team, Bologna FC, has landed a multi-year association with the fantasy sports game platform, Sorare.
In this association, Sorare has been named the team’s official NFT fantasy football gaming partner.
Sorare has also become the club’s exclusive partner, the two parties involved will be curating multimedia fan content and unveiling first-of-its-kind experiences for the club’s fans.
The Italian club’s digital cards will be accessible to fans and players across the world through Sorare following this partnership.
Bologna FC could also leverage users of Sorare and enhance their fan base. The fantasy sports game platform has users in over 185 countries.
Sorare has enabled fans to stay connected with their favourite teams and players. On the other hand, the team also gets a chance to increase engagement opportunities with its fans in several parts of the globe.
Speaking on the association, Michael Meltzer, Head of Business Development of Sorare, said, “Bologna Fc are one of Italy’s most iconic clubs; a footballing juggernaut with unparalleled history and one of the largest and most passionate fanbases in the sport.
“We’re beyond excited to expand our partnership with such a historic club that is just as committed to innovating to bring authentic experiences to their fans as we are. Thanks to this exclusive deal, fans from across the globe will be able to use Sorare to get even closer to the team they love.”
Commenting on the partnership, Christoph Winterling, Marketing and Commercial Director of Bologna FC 1909, said, “We are extremely happy to partner up with Sorare, one of the fast-growing companies in the digital world of sport. Together with Sorare we will offer our fans a lot of services and experiences we never had the chance to offer before.”
Since the conclusion of the 2021/22 season, Bologna have inked sponsorship deals with Selenella and Cazoo.
Sorare also has a rich experience in teaming up with sports entities and players around the globe – Borussia Dortmund, Serie A, Kylian Mbappé, Major League Baseball (MLB), Bundesliga, AS Saint-Étienne, LaLiga, AS Monaco and many more.
Bologna will be next seen in action today i.e. Saturday, September 17 against Empoli at 6:30 PM IST.