Boldfit, India’s leading holistic wellness platform, has announced that the Indian tennis legend, Sania Mirza, has joined the company as a Boldfit Athlete and Investor.
Boldfit and Sania will collaborate to manufacture and promote a new line of tennis rackets and pickleball paddles tailored exclusively to Indian players and enthusiasts of sport. Pickleball, the world’s fastest-growing sport, is gaining appeal among all age groups in India, and the cooperation is an important step towards developing the equipment and ecology needed to make it more accessible and aspirational.
“Tennis has given me everything in life, and now I want to give back by making the sport more accessible in India. Pickleball too is exploding as a sport for all ages. Partnering with Boldfit allows me to use my years of experience to help design equipment that is lighter, durable, and built for Indian players. I believe this will inspire more people to pick up a racket and fall in love with these sports,” said Sania Mirza.
Boldfit, founded in 2018 and located in Bengaluru, has established itself as a provider of high-performance sports gear, footwear, and equipment that blends innovative design with uncompromising quality.
Pallav Bihani, Founder & CEO of Boldfit, said, “Sania isn’t done making history, and we’re thrilled she’s starting this bold chapter with us. This collaboration is about giving India’s aspiring players, whether in tennis or pickleball, access to products designed with the insight and experience of a legend. At Boldfit, we are building the sports brand India deserves—by partnering with the very best to create products for 1.4 billion people.”
With this association, Boldfit hopes to increase its presence in racket sports by combining product innovation with athlete-driven data.
On the development, KL Rahul, Boldfit Athlete & Investor, said, “What Sania has achieved is unmatched. Her joining Boldfit goes beyond equipment—it’s about inspiring millions to embrace sport as part of their lifestyle. It’s exciting to see cricket, tennis, table tennis, and pickleball coming together under one roof.”
