Boldfit, India’s leading holistic wellness platform, has announced Arshdeep Singh, the Indian cricketer and leading Punjab Kings (PBKS) pacer, as an official brand athlete.
More than a celebrity endorsement, the relationship strengthens Boldfit’s distinct position as a fitness brand created by athletes, for athletes.
Arshdeep joins the Boldfit team with KL Rahul, the brand’s original investor and driving force behind its athlete-centric DNA.
Arshdeep, known for his daring speed and grounded demeanour, adds raw energy and authenticity to Boldfit’s expanding athlete-led movement. The news was made via a hilarious, hugely viral social media carousel that included his conversation with KL Rahul about joining the business and Arshdeep’s snap avatar wearing Boldfit merchandise. A really innovative, Gen Z-style debut that speaks straight to India’s fitness-first youth and received a lot of positive feedback from his fans.
Arshdeep Singh, about the partnership, said, “I have always believed in doing things with full power, on and off the field. Boldfit gets that vibe. It’s not just good-looking gear, it’s made for how athletes actually train, recover, and live. Really excited to build this.”
Pallav Bihani, Founder of Boldfit, said, “We started Boldfit to create a brand rooted in real athletic journeys. KL Rahul gave us that foundation. With Arshdeep coming on board, we’re doubling down on our mission to make Boldfit an athlete-first, performance-led brand. We are excited to co-create products with Arshdeep, tailored for the Indian fitness consumer.”
KL Rahul, cricketer and also an investor in Boldfit, added, “Boldfit has always been about more than merch or gear. It’s about creating something from within the sports ecosystem. Seeing Arshdeep come on board is a proud moment — the movement is only getting bolder.”
This is more than simply a brand collaboration; it’s about creating something for the new India. Boldfit is rewriting the rulebook for fitness businesses in India, empowering athletes to shape what fitness culture can be.
