Boldfit, India’s leading holistic wellness platform, has announced that KL Rahul has joined the company as an investor and brand ambassador for sports apparel and equipment.
Boldfit, established by Pallav Bihani, has solidified itself as a prominent participant in India’s fitness market, providing a varied selection of high-quality apparel, accessories, and training equipment. With an intense focus on innovation and quality, the brand has built a devoted following, serving over 1 crore people annually.
KL Rahul exemplifies cricket greatness and fitness devotion, which complement Boldfit’s commitment to performance and innovation. The Indian cricketer’s investment in Boldfit demonstrates his conviction in the brand’s mission to encourage fitness enthusiasts across the country.
On the development, KL Rahul said, “Being a part of Boldfit feels like coming home. As a Bengaluru boy, I’m proud to join forces with a brand that shares my love for fitness and my hometown. I look forward to contributing to Boldfit’s journey and inspiring others to lead healthier lives.”
Pallav Bihani, Founder of Boldfit, said, “Having KL Rahul on board is a huge moment for us. His dedication and drive perfectly match our brand’s values. Together, we aim to start a fitness revolution across the nation.”
Boldfit intends to reach INR 500 crores in FY26 by strategically collaborating with Rahul and using his massive audience to increase its market position. Additionally, Boldfit hopes to capitalise on India’s fitness growth by establishing strong foundations and setting ambitious goals. This collaboration is intended to boost development by broadening product options and increasing consumer involvement through creative marketing and community-building efforts.
Boldfit’s arrangements with Indian Premier League (IPL) teams such as Royal Challengers Bengaluru (RCB), Chennai Super Kings (CSK), and Mumbai Indians (MI) demonstrate its strength in sports and fitness. Boldfit, in collaboration with KL Rahul, aspires to dominate the fitness sector while also promoting a healthy country.