The BNP Paribas Open, a cornerstone of the professional tennis calendar, has announced a significant five-year extension of its title sponsorship agreement with BNP Paribas.
This landmark deal sees the global financial institution continue its long-standing support of the prestigious tournament through 2029, further solidifying its position as the longest-running title sponsor in the event’s history.
The renewed agreement underscores the enduring and mutually beneficial partnership between the financial institution and the world-class tennis event held annually at the Indian Wells Tennis Garden in California. Since becoming the title sponsor in 2009, the global bank’s unwavering commitment has been instrumental in the prestigious tournament’s remarkable growth, enhanced global recognition, and consistent delivery of a premier experience for players and fans alike.
Under BNP Paribas’s stewardship, the premier tennis tournament in Indian Wells has achieved unprecedented success. The tournament has consistently broken attendance records, most recently welcoming an impressive 493,440 attendees in 2024. Beyond its on-court achievements, the event has become a vital economic engine for the Coachella Valley and has been honoured with the prestigious ATP and WTA Tournament of the Year awards for an unparalleled ten consecutive years, a testament to its exceptional standards.
Commenting on the extension, José Placido, CEO of BNP Paribas USA and CIB Americas, said, “Renewing the BNP Paribas Open contract is a testament to the continued growth of this event as well as the partnership between the tournament and BNP Paribas. The bank’s commitment to promoting tennis at all levels has made us a trusted partner in tennis and stakeholders, including BNP Paribas clients and staff, making the BNP Paribas Open our marquee tennis event here in the Americas. This agreement ensures the tournament will continue to attract top players, provide a world-class experience for attendees, and contribute to the local Coachella Valley economy, including helping the next generation of players.”
Tommy Haas, Tournament Director of the BNP Paribas Open, added, “We are thrilled to extend our partnership with BNP Paribas. Their support has been instrumental in making the BNP Paribas Open the world-class destination that it is today. We look forward to continuing to work with BNP Paribas in the coming years to build upon the tradition of excellence we have created together and provide fans with the unparalleled experience, thrilling matches and unforgettable moments that they’ve come to expect.”
BNP Paribas is a leading banking partner for companies, institutions, and private individuals in Europe. With a presence in 65 countries, the Group employs more than 190,000 people. As a global company, the banking giant has been a committed partner to the world of tennis for over 50 years, supporting the sport at all levels.
The global financial services firm stands as a leading global supporter of tennis, demonstrating its commitment through its role as the official sponsor of Roland Garros (the French Open), and as a sponsor of three ATP Masters 1000 tournaments: the BNP Paribas Open, the Internazionali BNL d’Italia in Rome, and the Monte Carlo Rolex Masters. The bank also supports numerous other events on both the ATP and WTA Tours, highlighting its deep involvement in the sport at the highest levels.
The tennis tournament in Indian Wells is the largest two-week combined ATP Tour Masters 1000 and WTA 1000 event in the world. Hosted annually at the Indian Wells Tennis Garden, the tournament showcases the world’s top men’s and women’s tennis players competing in a world-class setting. Renowned for its exceptional player field, unparalleled fan experience, and state-of-the-art facilities, the Indian Wells is a premier highlight of the professional tennis calendar.
This year’s Indian Wells Masters concluded with Jack Draper claiming the men’s singles title and Mirra Andreeva triumphing in the women’s singles.