BMC Switzerland inks partnership with Red Bull Racing

BMC initially concentrated on vehicle science and aerodynamics before moving on to structural design and optimization.

The Swiss bicycle and cycling product manufacturer, BMC Switzerland has signed a collaboration with the Formula 1 team, Oracle Red Bull Racing as an official partner. The multi-year agreement expands on an already-existing technical collaboration. The earlier partnership, which dates back to 2018, included BMC investigating how Formula 1 expertise could be applied to high-performance competition bicycles.

BMC initially concentrated on vehicle science and aerodynamics before moving on to structural design and optimization. 

Following an extensive testing phase that included BMC riders, the Swiss bike company defined that this collaboration is set to be one of the world’s major sporting events in just a few weeks.

As an official team partner of Oracle Red Bull Racing, BMC will provide bikes to Max Verstappen and Sergio Perez for track recon and fitness training, as well as trackside use by the travelling race crew at the Red Bull Technology Campus.

The collaboration will also include joint activations involving F1 drivers and athletes from both brands.

David Zurcher, CEO of BMC Switzerland, said, “Partnering with high performance, a like-minded organization such as Oracle Red Bull Racing is a clear demonstration of our dedication to developing the fastest bikes in the world for our riders. Taking what has been an ongoing and inspiring high-tech collaboration between BMC and Red Bull Racing to the next level, allows us to elevate our performance and engineering capabilities and ultimately inspire both our fans and riders to ‘create speed’.”

Oracle Red Bull Racing Team Principal and CEO, Christian Horner, said, “This new agreement takes an already hugely successful collaboration to a new level. We have been working closely with BMC for almost four years and the application of Formula 1 technologies to performance cycling has yielded some impressive results. Now we are building on that success to encompass a new partnership that will increase visibility, enhance engagement, and connect fans of cycling and motorsport in new and exciting ways.”

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