Blue Yonder, a leader in digital supply chain transformations, has announced a multi-year renewal with Jon Rahm, one of the world’s top-ranked golf superstars.
The Spanish professional golfer, who held the top spot in the world golf rankings for 52 weeks, has recorded 19 professional victories, which includes two major titles (2021 U.S. Open and 2023 The Masters), three recent tournament victories in less than a month earlier this year, and 11 victories while serving as Blue Yonder’s ambassador.
Duncan Angove, CEO, Blue Yonder, said, “We’re thrilled to continue the partnership with the two-time major champion. Jon’s dominance on the course and his relentless spirit to win aligns perfectly with Blue Yonder’s goal to take global supply chains to the next level. Through our work in our respective fields, we both embody perseverance and dedication – making us partners of choice!”
Rahm will continue to represent Blue Yonder as its brand ambassador and sport the company’s emblem on his golf shirt throughout all competitive events as a result of this top-tier collaboration renewal. Moreover, Rahm will support Blue Yonder’s commitment to excellence through coordinated marketing initiatives and promotions.
Rahm and Blue Yonder work well together due to a number of synergies that have in common. Rahm presently resides in Scottsdale, the home of Blue Yonder, and it was here that he excelled as a collegiate athlete for the adjacent Arizona State University, spending a record 60 weeks as the world’s best amateur. Rahm has continuously finished in the top ten for the past four years, dominating the field of competitors throughout his career.
On this deal, Rahm, said, “Blue Yonder has been a tremendous partner to me over the past four years, and I am excited to have their continued support in my effort to be the best golfer in the world. They are truly transforming the supply chain industry, and I look forward to helping them continue to elevate their brand while also meeting and spending time with their global customers.”
A pioneer in supply chain software and AI, Blue Yonder is well-known throughout the world. With the knowledge and resources provided by Blue Yonder’s end-to-end supply chain management solutions, organisations can improve their corporate choices, build a more lucrative supply chain, and provide better customer experiences. Over 3,000 clients worldwide use Blue Yonder, comprising 76 of the top 100 retailers, 73 of the top 100 consumer products firms, 53 of the top 100 suppliers, and 28 of the top 50 third-party logistics firms.