The homegrown plant-based meat brand, Blue Tribe has unveiled a new advertisement featuring its brand ambassadors, Virat Kohli and Anushka Sharma.
The campaign has been developed for the brand’s latest innovation—next-generation plant-based chicken nuggets.
These nuggets have an extremely meaty feel owing to a revolutionary high-moisture cooking procedure, which may make one forget they’re completely plant-based. Not only does this technique improve the taste, but it also increases the protein level by 50% compared to the prior batch, resulting in a nutritional profile comparable to typical chicken nuggets. The new nuggets provide more than four times the protein of normal vegetable-based equivalents.
These plant-based nuggets are not only high in protein but also devoid of cholesterol, hormones, and antibiotics, making them a better, more sustainable alternative. They are also vegan and devoid of palm oil, which aligns with Blue Tribe’s mission to developing environmentally responsible, sustainable food items.
Taking accessibility to the next level, Blue Tribe’s chicken nuggets are priced similarly to meat-based options, allowing customers to choose better and more sustainable food choices while staying within their budget. This introduction is a major step towards mainstreaming plant-based diet, guaranteeing that people can enjoy both great flavour and nutritional advantages without compromising.
On the development, Anushka Sharma, said, “Blue Tribe is leading a quiet revolution, and these nuggets are the future of food which can be both indulgent and healthy. As someone who cares deeply about making mindful choices, I am happy that these nuggets are a testament to what’s possible when innovation meets purpose. It’s not just food—it’s a movement toward a better, more conscious world.”
Virat Kohli said, “The journey to better eating doesn’t have to be boring, and Blue Tribe has nailed that balance. These nuggets are more than just a snack—they’re a statement that taste and sustainability can go hand in hand. It’s exciting to see how Blue Tribe is making plant-based eating mainstream in such an authentic and delicious way”
With this introduction, Blue Tribe Foods is demonstrating that plant-based foods are not only substitutes but the way of the future. The new chicken nuggets are currently offered online and at large retail stores.