Blue Star Limited has launched a new TVC featuring Virat Kohli that promotes the latest range of Air Conditioners with Virus Detection Technology (VDT). Apart from print media and television, the campaign will also feature on digital platforms.
Kohli promotes Blue Star ACs by saying that the appliance will help in deactivating microbes and viruses at home. The television commercial has already gained a lot of popularity since it features Kohli. The captain of the Indian cricket team is a brand icon due to his outstanding growth on the pitch.
B Thiagarajan, Managing Director at Blue Star Limited, said, “The new normal demands new ways of living with the focus on an individual’s safety and wellbeing being paramount. Our new and innovative range of products and solutions with VDT deactivates microbes and viruses when air passes through these systems, thereby providing additional protection to our consumers inside air-conditioned spaces.”
IPL 2020 has seen a bigger rise in sports celebrity endorsements than previous editions. Most brands are roping in cricketers during IPL since it is the only Indian Sporting Event that is taking place at the moment. MS Dhoni is leading the list with most brand endorsements deals, followed by Kohli.