The French Formula 1 outfit, BWT Alpine Formula One Team, has unveiled a strategic multi-year partnership with BlockDAG, naming the high-performance Layer One blockchain protocol as its exclusive blockchain partner.
The collaboration marks a bold step in integrating cutting-edge blockchain technology with the high-speed world of F1.
The partnership has introduced immersive fan experiences during Grand Prix weekends, allowing supporters to engage directly with the team through dedicated fan zones, hands-on simulations, and interactions with BWT Alpine’s show car. Beyond fan engagement, the alliance will host hackathons and developer showcases, connecting motorsport enthusiasts with the blockchain developer community. Digital integrations will link Formula One with decentralized Web3 tools, while BlockDAG will also feature at major blockchain conferences, amplifying the platform’s global reach.
Commenting on the occasion, Antony Turner, CEO of BlockDAG, said, “Partnering with BWT Alpine Formula One Team allows us to showcase the power of DAG technology on one of the world’s biggest sporting stages. Together, we will deliver experiences for BWT Alpine Formula One Team fans enabled by BlockDAG technology that live long in the memory.”
Guy Martin, Global Marketing Director, BWT Alpine Formula One Team, added, “We are excited to welcome BlockDAG to BWT Alpine Formula One Team. This new partnership allows the team to continue expanding its wide variety of innovative technological collaborations with BlockDAG, a strong addition. The game-changing technology championed by BlockDAG – linking the speed and versatility of DAG technology with standard blockchain technology – resonates perfectly with the groundbreaking work required by BWT Alpine Formula One Team at the pinnacle of motorsport.”
BlockDAG, known for its DAG-based Layer One blockchain, has earned attention for its scalable, high-throughput architecture and has previously collaborated with football clubs including Inter Milan and Borussia Dortmund. The partnership underscores a shared vision of leveraging technology to build global communities and deliver engaging, forward-looking fan experiences.
For BWT Alpine, BlockDAG joins a growing list of partners, including Claro, AtkinsRéalis, JET365, viagogo and Castore, reinforcing the team’s commitment to innovation both on and off the track.
